![]() It might be safe to say it was both the first ubiquitous rap hit of the digital age and the last of the prior era. ![]() The song boomed across blacktop basketball courts and out of car radios, and its video practically dominated the final days of music video television shows. In 2008, you couldn’t go anywhere online without hearing “A Milli” or one of its approximately 5,878 incarnations, whether “remixes” or freestyles. This is our way of bridging the gap, paying homage to rap’s roots while exploring how they still hold relevance today. ![]() Hip-hop has always been a forward-facing, youth-oriented culture, but it’s also deeply informed by the past. Run It Back is a retrospective review of classic or game-changing hip-hop releases whose style and sound still resonate with listeners in the modern, streaming-driven era. ![]()
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